MPORTANCE OF A WEBSITE IN SCHOOLS
Having a broad on-line presence allows you to increase your brand awareness. You want to make yourself as visible as possible to your prospective parents; making yourself available to contact through social media, advertisements and your website.
This will greatly increase your chance of Brand growth. Your school is a brand after all, and the best way to increase your brand presence, Is to be seen on as many digital platforms as possible
Your reach on-line far outweighs anything off-line; whether it is someone 1000 miles away, or a Parent living down the road, everyone is afforded the same opportunity to see your school on-Line.
There really are no limits to the amount of people who can come across your school,Especially if you have a strong digital presence across a variety of channels. So it really is Important to have a strong on-line presence if you want to grow your audience base.
As a school, you are in the unique position of having many prospective parents and pupils wanting to know all about your school and it is understandable that you cannot meet every single one to have a chat. Your on-line presence solves this dilemma.
In addition to an engaging and Informative school website, with social media you have the opportunity to speak to anyone who has a question in real-time.
Twitter and Facebook provide great platforms to interact with all those inquisitive parents, helping to build solid relationships.
Furthermore, because platforms such as your website are regularly visited by a variety of different people, often looking for similar information, you’re perfectly placed to answer all Questions with FAQ pages, and general facts about your school.
Your on-line presence allows you to display information to everyone who wants to know it. This is vital in building relationships at an early stage with parents; it lets them know that you’ve thought about what they might want to know, and have delivered.
Having a broad on-line presence along multiple digital channels makes you available 24/7 to your visitors and the importance of this should not be underestimated.
with the use of smartphones overtaking desktops at the back-end of last year, people are becoming more and more active on-line. The more of an on-line presence you have on it, the easier it is for them to interact with you.
Having your school represented on-line allows you to bypass the time zone barriers that some of you may face when prospective parents live abroad.
Though you might not be open to take their call, you can make sure that all the information they could possibly want is online in a variety of ways and is easily accessible.
If your aim is to increase your brand awareness and pupil admissions then you want to attract as many visitors as possible to your online presence.
Therefore the more of it you have, the more accessible your school becomes to all your parents, resulting in a school brand that is widely known with a good on-line reputation.
As leaders in digital marketing and website development, we like to think we know a little something about a school’s online needs.
We understand that having your school represented by different digital platforms is time consuming and expensive not all schools have the resources to dedicate hours and hours every week but the world is going digital, and if your school doesn’t keep up with the trend, it faces getting left behind.
Be on the know.